About the role
USUN Digital is looking for a **Media Buyer** to join our performance marketing team. You will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across major digital advertising platforms.
The ideal candidate is analytical, performance-driven, comfortable working with advertising budgets, and capable of turning campaign data into actionable decisions.
Responsibilities
- Plan and execute paid advertising campaigns across
- Meta Ads, Google Ads, TikTok Ads**, and other relevant platforms.
- Manage Facebook and Instagram paid campaigns and boosting activities.
- Manage TikTok Ads, content promotion, and boosting campaigns.
- Develop audience targeting and campaign strategies based on client and business objectives.
- Monitor campaign performance and key metrics including **CPL, CPA, ROAS, CTR, CPC, and conversion rate**.
- Conduct A/B testing across creatives, audiences, ad copies, offers, and landing pages.
- Optimize campaign budgets, targeting, placements, bidding, and creatives to improve performance.
- Work closely with content writers and designers to develop performance-focused advertising creatives.
- Implement and monitor conversion tracking, pixels, events, and remarketing.
- Analyze campaign data and prepare performance reports with actionable insights.
- Identify campaign problems and opportunities and take corrective action.
- Stay updated with advertising platform changes, emerging formats, automation, and performance marketing trends.
- Collaborate with project managers and other internal teams to ensure campaign objectives are achieved.
Requirements
- Minimum 2 years of professional experience in media buying, performance marketing, or a related role.
- Hands-on experience with Meta Ads Manager
- Working knowledge of Google Ads
- Practical knowledge of TikTok Ads and TikTok content boosting
- Understanding of conversion tracking, pixels, events, remarketing, and attribution.
- Strong understanding of digital marketing funnels.
- Ability to analyze campaign data and make data-driven decisions.
- Strong analytical and problem-solving skills.
- Good communication and teamwork skills.
- Ability to manage multiple campaigns and priorities.
Nice to have
- Familiarity with modern AI tools and AI-assisted marketing.
- Ability to use AI for research, creative ideation, campaign analysis, reporting, and productivity.
- Willingness to learn emerging AI technologies and marketing automation.
Preferred Qualifications
- Experience with Google Analytics 4 and Google Tag Manager.
- Experience with lead generation or e-commerce campaigns.
- Knowledge of CRO and landing-page optimization.
- Experience with remarketing and retargeting strategies.
- Experience managing international campaigns or clients.
- Familiarity with AI-powered advertising and marketing tools.
Benefits
- 2 days weekend
- Fully subsidized lunch
- Competitive salary
- Professional growth opportunities
- Exposure to international clients and projects
- Opportunity to work alongside a dedicated AI team through USUN.ai
- Creative, collaborative, and technology-driven work environment